
The Prompt
In 2021, Landmark Park in Dothan, AL began the process of redesigning their permanent exhibition space. The space would explore the natural geography of southern Alabama along with local species of plants and animals. A special section displayed the importance of controlled fires in this ecosystem. A live beehive was built into one wall with information about the bee’s importance in maintaining a healthy habitat for all plants.

The Design
The project was led by John Kelton and Phil Ratliff. I worked with their concepts and content to lay out a wealth of information in an engaging and cohesive way. We mimicked the colors and type treatments of the well-known Peterson Field Guides. In multiple instances, I broke apart text-heavy areas in a series of circles or honeycomb shapes to isolate each subject.


The Team
Phil Ratliff, Backstory Educational Media, interpretive planning and writer
John Kelton, Kelton Design, exhibit design and fabrication management
Alyssa Castelluccio, illustrator
Southern Custom Exhibits, fabrication and installation




