When you start developing an exhibition’s visual branding, do some research. Like any branding project, your exhibition’s visual identity should tell a story. Doing this research and getting all parties involved on the same page will keep your process focused and the final branding clear.
It can be as simple or elaborate as you want, but maintaining consistency is going to amplify all the hard work you’ve put into this. Of course, make sure to adhere to your organization’s overall brand and goals, but give this sub-brand its own voice.
Then, go even further and use those colors to promote any events related to the exhibition. Share photos with the exhibit logo on social media.
If you have a lot of square footage and multiple exhibits or ideas in your space, it can make or break audience engagement to have visual cues to remind them where they are and where they should head to next. You don’t want a visitor to walk into a new gallery and not know if they are still in the same exhibition space.
The best thing you can do is consider branding early on so every message your audience receives is clear and consistent.
Branding can be very abstract, but for an exhibition, it can be as straightforward as:
creating an engaging and easy-to-read title design, or exhibit logo
selecting 2-3 main colors to use on all visuals
only using 1-2 fonts for all text
<insert element graphic>
Here you can see how a title design, color palette, and font choices can be used to create an engaging marketing image for an exhibit. Having these elements in place will create a consistent visual message that your audience can easily recognize and remember.
Doing this intentional work in the beginning will also make the rest of your marketing easier as the basic design elements will already be done. Don't reinvent the wheel with every graphic! Planning ahead will save you time and future headaches.
See examples of exhibit marketing created with a strong brand.
<ROP exhibit portfolio page>
<SciMu exhibit portfolio page>
Branding is more than a logo, but for museum exhibits, a title design is a powerful marketing tool. Keep reading to see how you can level up your exhibit with a great logo.
Anatomy of a Basic Exhibit Logo >