Last month, I gave the 101 of Exhibition Title Lockups; what lockups are and what pieces make up a whole mark. Here, I’m sharing my process on how to design a museum’s exhibition logo. The questions and steps listed below are what I use every time I approach a new exhibition branding design.
Being small is no excuse for being unreadable. Whether it’s a footnote or image credit, the smallest type on your information should not only be legible, but clear enough to be read and understood.
Small type can be readable. It just needs to be styled correctly.