In my last post, I explained why creating unique branding for exhibitions can enhance your audience engagement. The same guide can be used to promote interest in your events.
Branding is a lot more than a logo, but an easy way to give your event its own unique voice is with a distinct logo mark. Here are examples of event logos for one organization. I created the marks shown here during my time at The Mississippi Museum of Art. Each was made specifically for a different event series. So, they needed to fit inside established branding standards while also being independent entities. You can see appearances of Gill Sans type and the blues of The Museum. Each logo held its own as they were used to promote events on social media and in print.
Mississippi Byways is an ongoing endeavor to explore and document artwork made around the state. It was important to communicate the idea of a “road trip” with the mark signifying that the mission of the team was to travel across the state.
Eye Level Art Sale was an art sale and auction hosted by The Museum. “Eye Level” came from the desire to democratize the event and open it up to new and novice art collectors. The logo acted to reinforce this innovative way to look at selling and buying art.
Museum 24 is an event to celebrate an exhibition’s closing with activities, tours, and entertainment for 24-hours straight. This was strategically planned to try and raise engagement with young professionals in the downtown area. That excitement of being inside after hours was represented by creating a logo that resembled a graffiti tag. The logo is also versatile enough to appear next to, or even on top of, an exhibition’s logo – reinforcing the faux-guerrilla or takeover tone of the event.
‘Sipp Sourced was pioneered by The Museum’s Chef as a monthly dining event that celebrated local food producers. The logo relates to The Museum and the state.
In action, these logos do a lot of heavy lifting. Someone may like The Museum well enough, but they love meeting their friends downtown for ‘Sipp Sourced every month. By having a visual cue specific to that event, anyone can see what’s happening and get excited about it. With a glance, they can glean the information instead of having to read a post or ad.