Last month, I gave the 101 of Exhibition Title Lockups; what lockups are and what pieces make up a whole mark. Here, I’m sharing my process on how to design a museum’s exhibition logo. The questions and steps listed below are what I use every time I approach a new exhibition branding design.
Your title lockup is most likely the first point of contact your audience will have to a new exhibition. It could be seen on a poster, an ad in a community paper, or on the title wall in your space. So it’s important that the design is clear, readable, and that it communicates the tone of the show. In this way, you can think of your title lockup as a kind of logo for your exhibition.
2018 has been a whirlwind of a year. I got laid off, started a business, and adopted a cat. So, now at the end, I wanted to reflect on the biggest things I learned in the past 12 months.
Your organization’s year-end giving is a huge task that can reap huge rewards. Being intentional about your plan and design can help potential supporters easily give and get involved in the work you are doing.
Why do people feel the need to photograph all their experiences? Rise of social media and the need to present a life well-lived are contributing factors to this action, for sure. But I believe there are also genuine impulses to explore the world around us by framing it and snapping a pic. It’s worth taking the time to think about how to engage with these impulses in museum spaces instead of ignoring or dismissing them.