15 Tips for Creating Better Social Media Graphics

Social media can be an easy and budget-friendly way to establish your message and engage with your audience. But knowing that you are competing with other organizations, brands, and general noise can be overwhelming. If you've been tasked to create a series of social media graphics for your organization, where do you start?

Start with your message and a commitment to being clear and simple. Then use the 15 tips below for creating better social media graphic design and take some stress out of planning social media campaign graphics.

Museum Visits - Telfair Museums

On a recent family trip to Savannah, Georgia, we visited the three buildings that make up the Telfair Museums: the Jepson Center, the Telfair Academy, and the Owens-Thomas House & Slave Quarters.

The experience was a wonderful exposure to art, history, and Savannah itself. Each location was friendly, easily digestible, and had frequent places to sit and rest. In each location, you could see a clear commitment to the visitor experience.

Title Wall Challenge: 27 Exhibition Logos in 27 Hours

In January of 2019, I began a design exercise of creating an exhibition logo, or title wall design, for 27 different shows. To create each exhibition logo, I followed the basic steps outlined in my process: research the exhibition, define a tone, establish an overall shape, refine type, and add visual elements when appropriate. Here you will see all 27 exhibition logos and reflections on my experience completing this logo challenge.

Exhibition Design: Title Lockup 101

Your title lockup is most likely the first point of contact your audience will have to a new exhibition. It could be seen on a poster, an ad in a community paper, or on the title wall in your space. So it’s important that the design is clear, readable, and that it communicates the tone of the show. In this way, you can think of your title lockup as a kind of logo for your exhibition.