In January of 2019, I began a design exercise of creating an exhibition logo, or title wall design, for 27 different shows. To create each exhibition logo, I followed the basic steps outlined in my process: research the exhibition, define a tone, establish an overall shape, refine type, and add visual elements when appropriate. Here you will see all 27 exhibition logos and reflections on my experience completing this logo challenge.
Last month, I gave the 101 of Exhibition Title Lockups; what lockups are and what pieces make up a whole mark. Here, I’m sharing my process on how to design a museum’s exhibition logo. The questions and steps listed below are what I use every time I approach a new exhibition branding design.
Your title lockup is most likely the first point of contact your audience will have to a new exhibition. It could be seen on a poster, an ad in a community paper, or on the title wall in your space. So it’s important that the design is clear, readable, and that it communicates the tone of the show. In this way, you can think of your title lockup as a kind of logo for your exhibition.
2018 has been a whirlwind of a year. I got laid off, started a business, and adopted a cat. So, now at the end, I wanted to reflect on the biggest things I learned in the past 12 months.
Your organization’s year-end giving is a huge task that can reap huge rewards. Being intentional about your plan and design can help potential supporters easily give and get involved in the work you are doing.